Case Study: State of Flux achieves a modern responsive website and increased lead generation with Kentico

State of Flux - Customer Case Study

State of Flux, a UK professional services firm, needed a modern, mobile-friendly website to reflect a company-wide rebrand, improve conversion rates and make services easy to find. The main challenges were updating an out-of-date site, optimising information architecture so services and case studies were accessible within a few clicks, and ensuring strong search performance.

Distinction rebuilt the site on Kentico, using built-in modules (news, events, downloads), related-document linking to connect services and case studies, LeadLander integration for visitor reporting, and a responsive design with mobile-friendly navigation and swipe sliders; client-only content is gated behind user registration. Launched late 2013, the site has strengthened State of Flux’s brand, earned highly positive visitor feedback and generated a notable increase in leads, with Kentico providing a scalable platform for future enhancements.

State of Flux

Patrice Day

Head of Marketing and Shared Services