Case Study: Standard Furniture achieves a responsive, ERP-integrated, marketing-ready product website with Kentico

Standard Furniture - Customer Case Study

Standard Furniture, a family-owned American case-goods manufacturer founded in 1946, needed a modern, consumer-facing corporate website that would showcase products, be fully responsive for mobile shoppers, and integrate with its custom AS/400 ERP and Lawson databases. The site also had to support two distinct audiences (B2C now and B2B in a future phase), give the marketing team easy control of content and campaigns without heavy IT involvement, and scale to support upcoming e-commerce and order-management needs.

Bit-Wizards delivered a Kentico-based site hosted on Microsoft Azure, using Bootstrap 4 for a responsive front end and custom integrations (SQL stored procedures, API syncs, and scheduled tasks) to mirror ERP/Lawson product data and manage virtual SKU groups and suites. Custom search, lazy-loading UI components, dealer lookup, SendGrid email integration, and role/permission controls improved usability and marketing autonomy. The result is a unified, scalable brand platform that showcases Standard’s products, streamlines future ordering workflows, and readies the company for its upcoming B2B e-commerce launch.

Standard Furniture