Kentico
956 Case Studies
A Kentico Case Study
Space Coast Credit Union (SCCU), the third-largest credit union in Florida with over 300,000 members and $4 billion in assets, needed a modern marketing website that let their team easily keep content current while helping visitors find the right products and tools. The goals were to simplify the user experience, improve SEO and site traffic, and increase lead generation.
Wakefly reorganized, redesigned and rebuilt SCCU’s public site with a mobile-optimized, interactive experience that uses three personas (business, new, existing members), dynamic widgets for tailored messaging and CTAs, and a mortgage rate/payment estimator that refines loan options and prompts contact. Since the July 29, 2019 launch, average time on site rose by about one minute and key metrics improved significantly: conversions +239%, new users +19%, and sessions +21%.