Case Study: Smith Cooper achieves a mobile-optimised, modern online identity with Kentico

Smith Cooper - Customer Case Study

Smith Cooper Ltd is a leading accountancy and business consultancy in the UK Midlands, offering services from HR and tax to sector-specific advice. Facing a 2012-era website that needed a fresher look and full mobile accessibility, they wanted a redesign that would modernise their online presence while reusing existing Kentico CMS functionality so their marketing team wouldn’t need retraining.

Distinction wireframed key areas, implemented a responsive reskin using Kentico’s device-detection and presentation-layer separation, and preserved backend features like the interactive “find an expert” directory, news, vacancies and testimonials. The result is a cleaner, mobile-optimised site with intuitive navigation that the client is delighted with and that continues to serve as an effective marketing hub without changes to established CMS workflows.

Smith Cooper

Selma Kuduzovic

Marketing Manager