Case Study: Shred-it achieves a 24% global conversion increase and rapid international marketing scale with Kentico

Shred-it - Customer Case Study

Shred‑it, the world’s largest document destruction and information‑security company, needed a sophisticated global digital platform to support aggressive marketing, sales and customer‑self‑service goals. Faced with a highly competitive international market, the company required both a strong global brand presence and localized lead‑generation capabilities—including DRIP marketing, multi‑site localization, SEO/SEM optimization and CRM integration—to drive higher quality leads and faster sales conversion.

ecentricarts built a data‑driven Global Enterprise Web Platform: 17 localized websites, a customer self‑service portal and a marketing automation stack on Kentico with integrations to Eloqua, Salesforce, SAP and Dunn & Bradstreet, plus geo‑detection, responsive conversion‑optimized design and analytics/A/B testing. The platform produced measurable gains—24% global year‑over‑year conversion growth, North America desktop +22% and mobile +80%, and UK desktop +15% and mobile +61%—with higher lead volume and quality and a big jump in mobile conversions.

Shred-it

Donna Robinson

Director – Marketing Programs