Case Study: Shaw Sports Turf achieves 225% page speed improvement with Kentico

Shaw Sports Turf - Customer Case Study

Shaw Sports Turf, a leading American-made synthetic turf manufacturer, engaged Wakefly to migrate its WordPress site to Kentico and redesign the digital experience to match other Shaw Inc. brand sites. The goals included standardizing the CMS, improving content and template flexibility, enabling easy lead capture and a dynamic rep locator, adding blog search and project filtering, and migrating nearly 200 blog posts plus 120+ project pages while making rep and distributor data easier to manage.

Wakefly used Kentico’s Import Toolkit to migrate content and built custom page types (distributors, reps, projects, tradeshows, testimonials, products) so non-technical editors could manage complex, searchable pages; the rep locator was made editable via simple backend checkboxes. The site launched in just over four months (Sept 19, 2017) and delivered a 225% improvement in page speed, faster page production, improved publishing workflows that reduced duplicate content, and increased visibility for distributors.

Shaw Sports Turf

Todd Britton

Director Of Marketing