Case Study: Segway achieves a 96-country multilingual EMEA distributor portal with Kentico

Segway - Customer Case Study

Segway Inc., maker of the two‑wheeled self‑balancing PT, expanded into Europe and the Middle East in 2016 and needed a single multinational, multilingual web presence to support 96 country‑and‑language combinations. The challenge was to give every country its own regional URL and localized content while presenting Segway as a lifestyle brand, not just a technical product.

EMAKINA NL & CEE built a Kentico CMS‑based distributor portal, integrating the entire distributor database as native Kentico objects so no external merchandise database was required. Launched in fall 2016, the platform provides country‑specific sites that can be personalized, offers strong visual storytelling to engage users, and scales cost‑efficiently to support all 96 locales while improving distributor searchability and regional content management.

Segway

Gerhard Handler

CEO of EMAKINA CEE