Case Study: Secant Medical boosts organic visibility and conversions with Kentico

Secant Medical - Customer Case Study

Secant Medical, a business unit of Fenner PLC that manufactures biomedical textiles and biomaterial structures for implantable devices and regenerative medicine, needed a modern website to strengthen its brand, showcase capabilities, and drive leads. Their existing site was difficult to manage, lacked visual appeal and engagement features, and did not support inbound marketing or CRM integration.

Wakefly rebuilt the site on Kentico, adding dynamic homepage elements (Twitter feed, rotating banner), a categorized news/blog/events section, and Pardot-integrated contact forms and landing pages to capture and route leads into the CRM. The relaunch improved SEO and engagement—keywords on page 1 rose 330%, organic sessions grew over 10%, average time on page increased 33% (56s to 1m14s), bounce rate dropped slightly, and goal completions increased 85%.

Secant Medical

Maria Fontanazza

Market Research/Editorial Manager