Case Study: Sanlam UK achieves 150% increase in inbound inquiries with Xperience by Kentico

Sanlam - Customer Case Study

Sanlam UK, a century‑old wealth and investment business, commissioned Crafted to redefine its digital presence after a customer insights project. The challenge was to drive more inquiries and position Sanlam as an industry leader while delivering a fast, secure, GDPR‑compliant site that supports a client portal, flexible content and a digital brochure builder.

Crafted implemented content categorisation and emphasis on timely events to make complex financial content accessible and searchable, paired with a refreshed brand and performant site. The new platform enabled marketing to scale paid channels and produced strong results year‑over‑year (April 2019 vs April 2018): 150% increase in inbound inquiries, 37% more pages per session and 42% growth in total site traffic.

Sanlam