Case Study: Safer Skies achieves 6,000+ petition signings (20% conversion) with Kentico CMS

Safer Skies - Customer Case Study

SaferSkies.ca is a joint campaign by Canada’s four largest pilot advocacy organizations asking the Transportation Minister to strengthen aviation fatigue rules; Seventyeight Digital was hired to build a bilingual, responsive Kentico microsite to inform the public and drive petition signings. The project faced a tight two-week development timeline, needed a visually compelling interactive homepage to compel action, and required secure role-based CMS permissions for multiple administrators.

Seventyeight used Kentico’s templates, page types and permissions to streamline development, limited layouts to speed delivery, and fed JavaScript-driven homepage animations from the CMS so content (and messaging) can be easily updated and indexed. Launched May 2017, the site drew over 30,000 visitors and more than 6,000 petition signings (≈20% conversion) in the first weeks, and became the campaign’s central communications platform.

Safer Skies