Case Study: Ricardo Software achieves 580% user growth with Kentico

Ricardo Software - Customer Case Study

Ricardo Motorcycle, a business unit of the large international engineering consultancy Ricardo, engaged Kentico partner Major Digital to develop a new marketing website. Their key challenges included cloning the style of an existing sister site while maintaining a unique brand identity, dynamically pulling in news content via an RSS feed, and implementing a flexible, drag-and-drop homepage that could be easily edited, all within a multisite architecture for the parent company.

Using the Kentico CMS, Major Digital cloned the existing site for a consistent look and feel, customized it for the motorcycle unit, and implemented an RSS feed to auto-populate news. The flexible widget-based homepage allowed for easy content rearrangement. The solution was seamlessly integrated into the parent company's existing Kentico multisite installation. The new site saw tremendous growth, including a 580% increase in users and a 600% increase in sessions within the first six months.

Ricardo Software

Davs Howard

Head of Digital Major Digital