Case Study: Racing Queensland achieves real-time race schedules and improved participant engagement with Kentico

Racing Queensland - Customer Case Study

Racing Queensland, the state racing authority aiming to be Queensland’s favourite sport and Australia’s best racing jurisdiction, required a full website overhaul after a brand refresh and the establishment of QRIC. The project needed to incorporate the new look, consolidate three racing codes into a single searchable schedule, support wagering optimisation, introduce a flexible widget-based CMS and Kentico EMS, provide a custom stakeholder login and mobile integration, and validate the site structure through UX testing.

Zeroseven led the strategy and built a responsive, Kentico-powered site with widget zones and a custom database for real-time race schedules, results and participant profiles, allowing editors to change layouts without developers. Integration with Kentico EMS enabled marketing automation, automated participant and owner notifications, linked replays and featured content, improving stakeholder engagement and mobile access and delivering a scalable, easy-to-manage platform for both consumers and industry users.

Racing Queensland

Haydon Gunn

UI Development Manager