Case Study: RAC achieves a scalable, high‑traffic website and streamlined content management with Kentico CMS

RAC - Customer Case Study

RAC, a UK motoring services provider with over 7 million customers and a 24/7 call-out operation, needed to rapidly establish a standalone online identity after acquisition by the Carlyle Group and separate from Aviva. With thousands of daily site visits and a growing need to manage extensive motoring content and embrace new web technologies, RAC required a scalable, reliable website that could support peak demand and future growth with minimal disruption.

Adactus, a proven Microsoft partner with high‑performance experience (reference: Pizza Hut), rebuilt RAC’s web presence on Kentico CMS within a six‑month programme. Key improvements included a fully overhauled, stress‑tested Route Planner using live traffic feeds, scalable infrastructure to handle heavy loads, and CMS tools that put content control in the hands of RAC’s digital team. The new site transacted thousands of online orders in its first six months and benefits from ongoing Adactus support.

RAC