Case Study: Pure Performance Cycles achieves an easy-to-shop, model-specific motorcycle parts site with Kentico

Pure Performance Cycles - Customer Case Study

Pure Performance Cycles, a UK-based motorcycle performance parts retailer, needed the easiest-to-shop site in its market: customers should only have to identify their bike to see every compatible product. Phase one required an SEO-friendly site organized by motorcycle model with about 3,000 products, while overcoming challenges from diverse product data and differing shipping rules, plus the need for intuitive bike-based navigation and social media integration.

Pull Digital built the site on Kentico, creating document types per product family, using macros to simplify transformations, and modifying the shipping provider to support base-rate plus per-item costs. They added a mini shopping cart, Google Analytics, Google Base feeds (via custom reporting output), and social feeds for community engagement. The result is a scalable, search-optimized storefront with clear bike-based navigation, robust analytics and marketing feeds, and the flexibility to grow a community of motorcycle enthusiasts.

Pure Performance Cycles

Ian West

Owner & CEO