Case Study: Pull Digital achieves higher-quality leads and personalized marketing with Kentico EMS

Pull Digital - Customer Case Study

Pull Digital is an online marketing agency and Kentico Gold Partner that works with B2B and B2C brands. The company needed a website that would generate and qualify leads, demonstrate both marketing and technical expertise, convey its personality and culture, capture market intelligence through Kentico EMS, and keep content publishing effortless while maintaining editorial control.

To meet those goals Pull rebuilt the site with structured document types, scoped workflows, taxonomies and dynamic page building for better SEO, plus interactive pages and widgets to show personality. Using Kentico EMS they implemented behavior-scoring, profiling and personalization (Technical vs Marketing audiences), integrated BizForms and newsletters for activity tracking, and ran A/B tests. The result is easier content management, stronger search visibility, richer visitor profiles and lead qualification, and actionable analytics that surface high‑value prospects and site optimization opportunities.

Pull Digital