Case Study: Premier Polytunnels achieves 29% tablet and 11% mobile traffic growth with Kentico

Premier Polytunnels - Customer Case Study

Premier Polytunnels is a family‑owned horticultural retailer with over 30 years’ experience supplying bespoke polytunnels, replacement covers and accessories. With a successful but ageing e-commerce site they wanted a simpler, more intuitive mobile‑responsive experience to support SEO, speed up promotional updates, and make a complex bespoke ordering process (and a frequently broken cover calculator) easy for mainly B2C customers to use.

NetConstruct delivered a fresh responsive design with clearer navigation, a corporate content area, and streamlined checkout including step signalling, conflict alerts and a follow‑me mini‑basket. They built a bespoke discount module, rebuilt the replacement‑cover calculator with one‑click add‑to‑basket and added social integration. The new site became the first responsive polytunnel site and drove strong engagement gains: tablet traffic +29% and mobile traffic +11%, with positive customer feedback and reduced admin time.

Premier Polytunnels

Deborah Wood

Director