Case Study: Premier America Credit Union achieves higher conversions and better member engagement with Kentico

Premier America Credit Union - Customer Case Study

Premier America Credit Union needed to modernize its legacy website after a brand refresh. The site was not fully responsive, was hard to update, and lacked key integrations needed to deliver a seamless member experience. They turned to Kentico, using its digital experience platform to support the upgrade.

Kentico, implemented by ZAG Interactive, delivered a responsive, easier-to-manage site with stronger search, personalization, and third-party integrations for tools like online banking and chat. The new website improved both member experience and marketing efficiency, producing measurable gains within two months: 8% higher average session duration, 13% more page views, and an 18% increase in conversion rates.

Premier America Credit Union

Richard Dedor

VP Marketing