Case Study: Potter Clarkson achieves a faster, easy-to-manage responsive website with Kentico

Potter Clarkson - Customer Case Study

Potter Clarkson, a leading European firm of patent and trademark attorneys, needed to replace an insecure, unstable legacy CMS that made content updates difficult and left their mobile and tablet experiences out of sync with the redesigned desktop site. They engaged Distinction to review requirements and recommended Kentico as a stable, future-proof platform able to handle the site’s large content set and usability issues.

Distinction migrated all content into Kentico, rebuilt the site as a responsive design, added robust people management, news/IP Updates/events modules, improved search and integrated the Octopus careers system, while enabling multilingual pages for future expansion. The relaunch halved page load time and delivered major engagement gains on tablets (26% lower bounce rate, 51% more page views, 41% longer sessions), plus a much more intuitive CMS that increased admin efficiency and reduced errors.

Potter Clarkson

Philip Morris

Practice Manager