Case Study: Pet Drugs Online achieves record sales and a scalable, VMD-compliant e-commerce platform with Kentico

Pet Drugs Online - Customer Case Study

Pet Drugs Online (PDOL) is an e‑commerce retailer run by qualified vets that sells prescription and non‑prescription medicines, accessories and food. Facing a crowded market of look‑alike competitors, PDOL needed a stronger brand and a class‑leading, scalable website that complied with Veterinary Medicines Directorate rules, handled complex prescription workflows and mixed baskets, integrated seamlessly with a new Khaos Control ERP, supported tokenised payments, and migrated thousands of user records with minimal downtime.

True Digital rebranded PDOL and delivered a responsive Kentico platform built with intensive UX testing, a simplified checkout for regulated products, and custom functionality (shipping engine, product variants, SagePay tokenisation, scheduled ERP syncing via a robust API with JIT updates and queuing). Hosted on AWS with MVC optimisation, caching and S3 CDN, and integrated with Feefo, Postcode Anywhere and analytics, the launch produced strong results: time on site +80%, bounce rate −26%, returning visitors +3.3%, mobile transactions +7.4%, mobile conversion +7.9% and nearly 20% year‑on‑year sales growth.

Pet Drugs Online

Simon Sutton

General Manager