Case Study: Perth Zoo achieves 49% increase in membership sales and major ticket revenue growth with Kentico EMS

Perth Zoo - Customer Case Study

Perth Zoo, a major local and tourist attraction in Perth, engaged Dapth to modernize its online presence and commerce. The zoo’s legacy site struggled with performance, complex ticketing and discount scenarios, and a reliance on phone and front‑counter sales that required extra staff; the brief was to create a 24/7, user-friendly purchasing journey and give zoo staff control over content and commerce without daily developer support.

Dapth delivered a scalable, cloud‑based solution on the Kentico EMS platform, including an intuitive CMS, commerce engine, POS integration, email marketing and secure customer data management, plus page templates and widgets for easy content updates. The relaunch drove immediate sales uplift and measurable impact: 77% increase in Close Encounters sales, 49% increase in membership sales and a 99% increase in average time on page, while reducing operating costs and developer dependency.

Perth Zoo