Case Study: Perfect Water achieves 24% more organic visitors and increased conversions with Kentico

Perfect Water - Customer Case Study

Perfect Water, a Netherlands- and Belgium-based provider of household drinking-water and treatment systems with 15 years of experience, needed a website redesign to attract traffic, generate leads and help visitors quickly diagnose water issues. The project required several interactive tools — a neighborhood water-hardness lookup, a water-pressure calculator that recommends products, product review videos and clear solution-to-product pathways — and the key challenge was implementing all these features without creating excessive additional content.

LAB51 rebuilt the site on Kentico CMS, using Custom Tables to power the interactive tools with minimal content overhead. The result is a smoother customer experience, higher engagement and more conversions: a 24% increase in organic visitors, a 4.12% drop in bounce rate, easier product purchases via the webshop and improved visitor analytics for ongoing optimisation.

Perfect Water

Dick van Culenborg

CEO