Case Study: Pay360 by Capita achieves a personalised, conversion-driven site and improved lead tracking with Kentico EMS

Pay360 by Capita - Customer Case Study

Capita’s software services division launched Pay360, a new customer payment service for the public sector and social housing markets, and needed a fast, secure, UK‑English website that would engage visitors, present clear messaging and calls to action, guide users through contact options and include a simple-to-use pricing calculator — all within tight timescales and with future localisation in mind.

NetConstruct delivered a responsive Kentico 8.1 site hosted on Microsoft Azure, using EMS personalisation, widget‑based templates and a bespoke pricing calculator plus extended contacts and lead‑scoring to create audience personas and personalised journeys. The result is a secure, easy‑to‑use site that serves relevant content, improves lead capture and follow‑up, and streamlines the customer journey to maximise conversions.

Pay360 by Capita