Case Study: Parenting Ideas Club achieves rapid membership growth and automated marketing with Kentico EMS

Parentingideas Club - Customer Case Study

Parenting Ideas Club is a subscription site from Michael Grose offering articles, videos and deeper resources for parents who want more than the main Parenting Ideas site. The goal was to drive monthly and annual memberships by making the cart easy to use and the content trustworthy, while tackling specific technical challenges: correctly leveraging Kentico EMS, customizing the shopping cart to capture and store children’s birthdays, and implementing a payment flow that charges customers only after a 14‑day free trial.

Get Started researched Kentico EMS and configured contact management, segmentation, lead scoring, marketing automation (including a 3‑step welcome sequence) and A/B testing, built a secure subscription model, and custom‑developed the cart to store/update kids’ birthdays for targeted campaigns. They integrated NABTransact periodic payments with a nightly task to confirm trial conversions and disable memberships on declined cards. The site quickly drove strong membership growth, uses automated follow‑up emails and A/B testing to optimize engagement, and reports key metrics such as 66.1% of traffic from email, the cart as the third most visited page, and a 65% checkout completion rate.

Parentingideas Club