Case Study: Palmetto Health achieves 208% increase in page views and 1,800+ online appointment requests with Kentico

Palmetto Health - Customer Case Study

Palmetto Health, a regional network of hospitals and medical services, needed a memorable, secure website to showcase its providers and programs, simplify online appointment requests and pre‑registration, and let non‑technical staff manage hundreds of pages. The challenge was to boost patient engagement and digital conversions while maintaining security and scalability across a large content estate.

BlueKey rebuilt the site on the Kentico CMS, delivering an interactive design, intuitive information architecture, encrypted pre‑registration and appointment forms, and customizable modules to empower staff. Results included 1,800+ additional online appointment requests, a 208% quarter‑on‑quarter increase in page views, 33% more time spent on site, a 25% increase in entrances to key pages, and 71% of traffic coming via organic search.

Palmetto Health

Richard Baldwin

Manager, Digital Services