Case Study: Ontario Veterinary Medical Association achieves better member experience and content management with Kentico

Ontario Veterinary Medical Association - Customer Case Study

The Ontario Veterinary Medical Association (OVMA) needed to replace an outdated, hard-to-manage CMS that made its website difficult to navigate, cluttered member access, and slowed down content editing. Working with Kentico through partner Inorbital, OVMA set out to rebuild its website and intranet portal with a more modern, user-friendly experience and better tools for editors and members.

Kentico enabled a full overhaul of the site’s information architecture using Page Builder, custom widgets, custom tables, custom modules, and user access controls. The new website launched on April 8, 2024 and quickly earned positive feedback, while also improving efficiency and engagement: event counts rose 31% in the first two months, and bounce rates dropped 12.4% from 49.6% to 37.2%.

Ontario Veterinary Medical Association

Sabrina Silveria

Communications and Digital Content Specialist