Case Study: NSW Business Chamber achieves up to 20% bounce rate reduction and improved member acquisition with Kentico 8 EMS

NSW Business Chamber - Customer Case Study

The NSW Business Chamber, the peak business organisation in NSW and the ACT with over 20,000 members and 119 local Chambers, faced a major digital challenge after traffic surged 250% year-on-year. Their legacy CMS no longer met member or internal needs — the site needed a modern, responsive redesign, easy content management for non-technical staff, CRM integration, single sign-on and a member dashboard, plus e-commerce and regional site support.

Interesting led a five-phase rollout that upgraded the platform from Kentico 6 to Kentico 8 EMS, delivered a responsive website, member dashboard, regional Chamber sites, awards and customer-service tools, and implemented an integrated Microsoft Dynamics CRM email solution with a preference centre. The outcome included an immediate uplift in month‑on‑month revenues, improved mobile and tablet traffic, up to a 20% reduction in bounce rates in primary areas, better lead acquisition and member retention, and greater internal efficiencies.

NSW Business Chamber

Mei Koon

General Manager Marketing & Communications