Case Study: Newsmax achieves SEO-preserving modernization of its 300,000+ article site with Kentico

Newsmax - Customer Case Study

Newsmax Media, a conservative-leaning multiplatform news organization, faced a critical CMS challenge: its flagship site ran on a decade-old Kentico 5.5 and replacing the platform risked massive SEO loss (up to 50%), high migration costs, and disruption to more than 300,000 articles. After evaluating WordPress, Drupal and newer Kentico versions, Newsmax engaged 1/0 to retain the existing article/URL structure and upgrade the CMS instead of replatforming.

1/0 executed a sequential upgrade path from Kentico 5.5 through 6, 7, 8 and finally 9 while coordinating with Newsmax and Kentico to handle complex customizations and live publishing changes. The upgraded site launched March 4, 2017, with improved stability, faster editor workflows, fewer legacy issues and less downtime; 1/0 completed three months of coding plus one month of QA, and Newsmax and 1/0 plan a move to Kentico 10.

Newsmax