Case Study: Nationwide Platforms achieves higher enquiry conversion and streamlined content management with Kentico

Nationwide Platforms - Customer Case Study

Nationwide Platforms, part of Lavendon Group plc, is the UK’s market-leading provider of powered access platforms, focused on safe, robust and productive work-at-height solutions. Their goal was to improve enquiry conversion, simplify user journeys, introduce a responsive design and deploy an easy-to-use CMS — with the key challenge of streamlining navigation without degrading the user experience.

Reading Room conducted user research, analytics reviews and technical audits and implemented a Kentico-based solution with powerful search and filtering, reusable modules and multisite/integration capabilities. The result was shorter user journeys, improved conversion of enquiries, easier content management and measurable internal efficiency gains, with positive feedback from staff and users.

Nationwide Platforms