Case Study: National Dentex achieves rapid rollout of 30+ lab websites and centralized content management with Kentico

National Dentex - Customer Case Study

National Dentex Labs (NDX), the largest U.S. dental lab network with 30+ service labs, needed a web platform to rapidly onboard newly acquired labs, share content across sites while allowing local overrides, enable non-technical marketing teams to create sites and campaign landing pages, and provide a local lab search for customers.

Wakefly implemented Kentico using linked documents, a Site Wizard-based local lab template, Pardot form embeds for campaigns, and custom tables/repeaters for search, enabling global content with per-site overrides and self-service site creation. The redesign and migration completed in just over four months (went live June 19, 2017) and drove measurable gains: 64% more pageviews, 14% longer sessions, 21% more organic search, and 30+ additional lab sites launched.

National Dentex