Case Study: Myx TV achieves 25-day development savings and improved user engagement with Kentico

Myx TV - Customer Case Study

MYX TV, a Filipino youth-focused music cable network, worked with Ray Business Technologies to redesign and relaunch its website hosted on Azure. Facing tight timelines, the project needed to improve user experience and add key features including shows and episodes, an interactive full schedule, geo-targeting, show replay and Twitter ShoutOut functionality, plus support for multiple sites and media management in Azure Blob storage.

Raybiztech implemented the site using Kentico on Azure with an Agile approach (MVP delivery), custom tables for shows and schedules, a Twitter API integration with caching, organized Azure Blob storage, and selective content sync. The rollout saved 25 development days and drove measurable gains: increased traffic and unique visitors, longer average visit duration, a 25% drop in bounce rate, higher sales/online bookings/donations, and improved social engagement.

Myx TV