Case Study: Morgan CODA achieves customizable product previews and faster order fulfillment with Kentico

Morgan CODA - Customer Case Study

Morgan CODA is a start-up men’s clothing e-commerce brand that hired Wakefly to build a responsive site where shoppers could customize suits, sport coats, trousers and shirts and preview thousands of combinations before ordering. The project required a brand-new storefront with a live preview interface, integration with manufacturers’ order systems for faster fulfillment, mobile/tablet responsiveness, and a user-friendly CMS despite having no prior website or customer data to guide design decisions.

Wakefly built the site on Kentico, integrating an external measurement-calculation platform, Swipe payments, and a custom rewards/referral module, while customizing checkout to let customers save measurements and payment details. The result: content managers can update inventory and content without developers, customers enjoy a personalized preview and faster ordering, and key metrics improved — initial four-months: ~10,000 sessions, 40,961 page views, 3:01 avg. session, 53.5% bounce; after a redesign: ~8,000 sessions, page views +17.5%, pages/session +62.2%, avg. session duration +2.34%, bounce rate down 49%.

Morgan CODA