Case Study: Minuteman Health achieves thousands of enrollment inquiries with Kentico

Minuteman Health - Customer Case Study

Minuteman Health, a member-governed non-profit health plan, launched the “Join the Revolution” campaign to introduce its insurance plans to Massachusetts residents and drive enrollment. To support the offline ads and continuing engagement, the organization needed a single, flexible website that met current needs and could scale as the business and digital requirements evolved.

Boston Interactive built a responsive site on the Kentico CMS with mobile-friendly pricing tables, cross-device search and Kentico forms to capture inquiries. Kentico analytics show thousands of information requests in the first weeks and heavy tablet and mobile traffic, validating the responsive design; Kentico was chosen for scalability, SEO, online forms and media management to support future growth.

Minuteman Health