Case Study: Minor's Garden Center streamlines contractor orders and boosts customer engagement with Kentico

Minor’s Garden Center - Customer Case Study

Minor’s Garden Center, a family-owned nursery and garden center near Milwaukee serving both landscapers and retail homeowners, needed an updated website to better showcase its breadth of products, allow contractor customers to place orders online, and present an accurate, photo-rich plant database. Their old site was dated, hard to maintain, and lacked photos for most plants, which weakened their positioning against larger competitors.

Avastone Technologies rebuilt the site in Kentico with new photography, a customized NetPS plant search (including photos and a “My Plant List”), an online contractor order form, and newsletter signup integration. As a result, a major contractor now submits all orders online, 5–10% of users save plants to their lists, newsletter signups are strong, and the refreshed design better reflects the company’s products and service.

Minor’s Garden Center