Case Study: MIGA achieves higher member retention and streamlined renewals with Kentico EMS

MIGA - Customer Case Study

MIGA, a national medical indemnity insurer, engaged The Digital Embassy to redesign its website to grow market share, diversify into other healthcare professions, improve member engagement and recruitment, and modernise technology. Key challenges included lifting quote-request conversions, tightly integrating the site with MIGA’s iBAIS administration system despite no API (necessitating custom interfaces), and delivering the project within a 12‑week timeframe.

The Digital Embassy used behavioural analytics and stakeholder feedback to create streamlined user journeys, targeted landing pages, and rich content that drove lead generation and staff recruitment, and selected Kentico EMS for personalised marketing and workflow automation. Custom iBAIS integrations enabled online renewals, event bookings and risk‑management quizzes; the relaunch delivered tighter system integration, better member retention and self‑service (payments, claims, updates), improved operational efficiency, and a platform ready for ongoing personalisation and marketing automation.

MIGA