Case Study: MetrolineDirect achieves increased traffic and installer subscriptions with Kentico CMS

MetrolineDirect - Customer Case Study

MetrolineDirect sponsors PhoneInstallers.net, a US directory that helps businesses find local installers of digital and VoIP phone systems. The previous site had a crowded, non-mobile design and lacked content, social integration and interactive features (like user ratings and a knowledge base) needed to attract repeat visitors and create advertising space.

Partner Biznet rebuilt the site on Kentico with server-side device detection, a refreshed design, a learning center and blog, installer ratings and administrative tools plus a custom search by ZIP, manufacturer and product that factors subscription status. The relaunch drove more traffic, increased sales leads and produced a noticeable boost in installer subscriptions.

MetrolineDirect

Ernest Mac

Chief Technology Officer