Case Study: Metamark Genetics achieves improved patient education and streamlined content management with Kentico

Metamark Genetics - Customer Case Study

Metamark Genetics is a biotechnology company focused on clinical proteomics and diagnostic and prognostic testing for prostate and other urologic cancers. They engaged iMedia to modernize their web presence to better educate patients and clinicians, improve visitor interaction, simplify content updates, integrate social media, follow SEO best practices, and provide a responsive mobile experience.

iMedia delivered a user-centered, segmentation-based site built on Kentico 8.2 with custom templates, editable regions, media libraries and forms so staff can easily add and manage content. The responsive site—launched during Prostate Cancer Awareness Month—supports Metamark’s mission by helping patients and physicians make informed treatment decisions, improving site maintainability, and receiving positive feedback from employees and visitors.

Metamark Genetics

Tammy Wineman

Metamark Genetics