Case Study: Meldrum Salter Edgley achieves increased traffic and enquiries with Kentico CMS

Meldrum Salter Edgley - Customer Case Study

Meldrum Salter Edgley (MSE), a UK real estate firm, engaged Pull Digital to redesign its website to increase SEO-driven traffic, raise contact enquiries and calls, and move to a future-proof, highly functional CMS. The brief also required an intuitive experience for diverse visitors, improved search visibility beyond the legacy site, and migration of content and the existing Dezrez estate-agency integration.

Pull Digital ran workshops, performed keyword research and wireframed user journeys, then implemented Kentico using a custom data-source web part to port the Dezrez integration, custom document types and transformations for easy editing, and a Pull signpost module for flexible content and search. Launched within a tight timeframe, the site retained and improved search performance, created clearer conversion funnels and editorial control, has been widely praised for design and functionality, and is already generating more business and sector recognition.

Meldrum Salter Edgley

Michael Ginsberg

Senior Partner