Case Study: Melbourne Business School Mt Eliza Executive Education achieves 20% enrolment increase with Kentico EMS

Melbourne Business School - Customer Case Study

Melbourne Business School’s Mt Eliza Executive Education (MBS–MTE) needed a dynamic, visually engaging website and CMS platform to support future digital initiatives. Their goals were a responsive design across devices, an easy customer experience, a site maintainable by the marketing team without constant IT support, robust technical integration with core business systems, and seamless enrolment and lead capture via Microsoft Dynamics CRM.

Revium implemented Kentico EMS and developed custom APIs to send all call-to-action data (enrolments, brochure requests, contact forms) to MS Dynamics and to receive program and session availability for online enrolment. The new responsive site handles high traffic, is manageable by marketing, and delivered strong results: enrolments rose 20% in the first year, page download performance improved by 10%, and A/B testing added a further 2% enrolment increase.

Melbourne Business School