Case Study: MedPanel achieves streamlined expert recruitment and secure, responsive content delivery with Kentico CMS

MedPanel - Customer Case Study

MedPanel is a healthcare research consulting firm that connects corporate and financial clients with a global community of medical experts to deliver primary market insights. They engaged Seventyeight Digital to build a publicly accessible, fully responsive Kentico CMS website integrated two-way with their proprietary MEDS expert-management system, with goals to streamline expert recruitment, sell and protect reports, increase visibility through SEO, and make site maintenance easy for non-technical staff. Major challenges included a complex three-tier menu usable on older mobile devices, a large catalog of free and variable-priced paid reports requiring secure access, and the need for highly responsive templates that content editors could update without duplication.

Seventyeight Digital implemented Kentico with Bootstrap-based responsive templates, a hierarchical viewer web part for a flexible mobile-friendly menu, and a single, general content template controlled by webpart visibility macros to minimize administrative overhead. They created a Reports & Tools document type (including Topic and Paid Product fields), used Kentico Security to restrict paid downloads and grant post-purchase access, and integrated the site with MEDS for seamless recruitment and data flow. The result is a modern, on-brand, easily managed site that supports secure purchases, drives qualified traffic and expert registrations, and empowers MedPanel staff to maintain and grow the site.

MedPanel