Case Study: Mediterranean Shipping Company S.A. achieves a unified global digital presence with Kentico

Mediterranean Shipping Company S.A. - Customer Case Study

Mediterranean Shipping Company S.A. (MSC) needed a new responsive global website to unify its presence across 157 countries and 11 languages while letting local agencies update content under centralized approval in Geneva. To meet this challenge, MSC chose Kentico, working with partner Crafted on a large-scale CMS solution for a site with more than 200,000 pages and complex user permissions.

Kentico enabled Crafted to build MSC’s global site on a single domain with shared templates, country-specific Link Documents, role-based permissions, multilingual workflows, and centralized content management. The result was a faster, easier-to-use website that delivered over 2,000,000 monthly sessions and 750,000 monthly users, while pages viewed per session increased from 1.65 to 3.30 after launch.

Mediterranean Shipping Company S.A.

Joe Cook

Global Marketing Manager