Case Study: Marler Haley achieves 61% increase in conversion rate with Kentico

Marler Haley - Customer Case Study

Marler Haley is a UK leader in banners, displays and exhibition stands, selling bespoke branded products through an e‑commerce platform where customers can upload artwork. With ambitious growth plans they needed a new website that combined a slick design with enterprise‑level marketing functionality and integration with Microsoft Dynamics NAV—replacing a labour‑intensive process of manually moving customer and order data.

GRM Digital implemented Kentico Xperience with a bespoke integration to Dynamics NAV, delivering an easy‑to‑edit commerce site and built‑in marketing tools that automate user and order syncs. The upgrade drove strong results: a 61% increase in product page conversion rate and 26% increases in both cart page and contact‑us conversion rates within six months.

Marler Haley