Case Study: Mapex Drums achieves 41% more page views, 22% more visits and 17% lower bounce rate with Kentico

Mapex Drums - Customer Case Study

Mapex Drums, a performance-focused drum brand manufactured by KHS Musical Instruments, engaged Bit-Wizards to rebuild its global brand site to better inform and influence purchase decisions. Key goals included empowering multiple content managers, supporting translated content for international markets, and improving the user experience. Major technical challenges included migrating product data from multiple ERP systems, letting artists update bios without CMS access, delivering high-performance mobile experiences for a media-rich site, integrating live social feeds, geo-based language redirection, and building a custom dealer locator.

Bit-Wizards used scheduled tasks to consolidate ERP data into the product catalog, leveraged Kentico’s API to enable artist-managed bios with workflow approval, and integrated Facebook and Twitter with .NET libraries plus caching for performance. They built a custom dealer locator with the Google Maps API and implemented responsive design with device-optimized images for mobile. Early results include better marketing insights and measurable engagement gains: a 17% drop in bounce rate, 41% more page views, and a 22% increase in overall site visits.

Mapex Drums