Case Study: Manatt, Phelps & Phillips achieves 36% higher session duration and faster content creation with Kentico

Manatt, Phelps & Phillips - Customer Case Study

Manatt, Phelps & Phillips is a Los Angeles–based law firm of 400+ attorneys that needed to move from a text-heavy website to a more visual, mobile-friendly, SEO-focused design that made bios, practice pages, and thought leadership easier to find and digest. Key challenges included migrating thousands of pages into a new CMS, organizing 60+ practices and insight categories, managing a large image library for responsive layouts, and building a client-focused site-wide search.

Thinklogic implemented Kentico with seven flexible page templates, custom import scripts, a Media Library-integrated image cropping/upload tool, refined navigation, and five tailored search indexes—empowering editors to create and link content faster. Post-launch (May–Aug vs prior year) results included average session duration +36.3%, time on page +16.7%, pages per session +11.9%, unique pageviews +7.4%, average page load time −24.6%, and a 4.9% drop in bounce rate.

Manatt, Phelps & Phillips

Brian May

Marketing Web Coordinator