Case Study: Magnolia Home achieves scalable, high-traffic e-commerce and 1.2M monthly page views with Kentico

Magnolia Home - Customer Case Study

Magnolia Home, the Joanna Gaines–designed brand acquired by Standard Furniture, needed a new website to support heavy traffic from frequent HGTV exposure and to serve both B2C shoppers and B2B retailers. Standard required mobile optimization, marketing self-service, order handling from three channels, and tight integration with its AS400 ERP to centralize fulfillment and reporting.

Bit-Wizards delivered a responsive Kentico site hosted on Microsoft Azure with custom AS400 push/pull integration, B2B e-commerce, faceted search, dealer locator, messaging, SendGrid email, and multi-environment deployment. Post-launch the site averages ~150,000 visitors/month (~1.2M page views), ~3,400 orders/month (a 5% increase), and ~57% mobile traffic, meeting scalability, integration, and marketing autonomy goals.

Magnolia Home