Case Study: Lord Mayor's Charitable Foundation achieves higher engagement and 4x mobile traffic with Kentico

Lord Mayor's Charitable Foundation - Customer Case Study

Lord Mayor’s Charitable Foundation (LMCF) is a Melbourne community foundation with the brand promise of “inspiring philanthropy.” Facing an outdated website that didn’t reflect their modern identity or support fundraising and editorial goals, LMCF needed a Kentico upgrade, a responsive front end, integration with Microsoft Dynamics CRM, clearer promotion of its four impact areas, streamlined content management, accessibility compliance, and training for in-house editors.

Interesting implemented Kentico with a new site architecture, visual design, impact-area hubs (templates, categories, tags), bespoke color controls, Azure hosting and staging, and an admin UI personalized for editors—setting the site up for future personalization, marketing automation, CRM work and feature roadmaps. Three months after launch the site saw a drop in bounce rate to 40%, a fourfold increase in mobile traffic, and improved SEO rankings.

Lord Mayor's Charitable Foundation