Case Study: London Chamber of Commerce & Industry achieves 250% increase in online membership applications with Kentico EMS

London Chamber of Commerce & Industry - Customer Case Study

London Chamber of Commerce & Industry (LCCI), the capital’s largest independent business network, needed a modern website and member portal to showcase services to prospects while giving tiered members secure access to different benefits. The project had to support multi‑tiered signups, complex membership workflows and a bespoke Microsoft Dynamics CRM integration — complicated further when a custom third‑party web service was not ready at launch — creating challenges around personalised content, data sync and consistent user experience.

Kentico EMS was selected to deliver membership registration, personalised content down to widget level, CRM-integrated member profiles, payment workflows and integration failover via Kentico’s Integration Bus and monitoring tasks. The launch streamlined member journeys, reduced administrative overhead and improved data accuracy, driving a 250% increase in online membership applications, 200% higher page views and time on site, and a 350% rise in social engagement, while enabling ongoing targeted communications and future EMS rollouts.

London Chamber of Commerce & Industry