Case Study: Locke achieves 53% increase in ecommerce conversions and 34% revenue growth with Kentico Xperience

Locke - Customer Case Study

Locke is a design-led aparthotel brand from the edyn group operating across the UK and Europe. Facing fragmented technology and an outdated site that didn’t reflect new branding or support international growth, Locke needed a scalable, enterprise-grade platform that could handle complex integrations, multilingual content, property-level propositions, and personalized customer experiences to drive retention and expansion.

Crafted rebuilt the site on Kentico Xperience using an MVC/web-farm architecture and flexible widget-driven pages to enable personalization and seamless third-party integrations (Blue Octopus, ClickDimensions, Mews). The relaunched site delivered strong business outcomes: +53% ecommerce conversion, +38% new users, +34% revenue, improved organic traffic, 100 accessibility and 98 SEO Core Web Vitals scores, and a platform ready to support new locations and multi-language growth.

Locke