Case Study: Lifestyle Network achieves increased traffic, engagement, and conversions with Kentico CMS

Lifestyle Network - Customer Case Study

Lifestyle Network, a Filipino cable channel owned by ABS-CBN, hired Ray Business Technologies to restructure and modernize its website to improve responsiveness and enrich user experience. The project focused on delivering a robust shows guide and content categories (Your Home, Food, Fun, Place, Self), while addressing technical challenges including geo-targeting, episode and promotional video delivery, smart search in an Azure environment, social media integration and auto-posting, multi-site Kentico deployment on Azure, Azure Blob media management, and selective content staging/sync.

Raybiztech implemented Kentico Enterprise CMS with MaxMind geo-targeting, custom tables for show schedules, JW Player for videos, search indexes on Azure Blob, Gigya JavaScript API and Kentico social auto-post controls, plus a foldered Azure Blob strategy and custom selective sync functionality. The new site improved marketing and engagement capabilities, drove higher traffic and unique visitors, increased average visit duration, cut bounce rates by 20%, boosted sales and social engagement, and saved 18 development days—strengthening the client’s leadership in events.

Lifestyle Network