Case Study: Lester Asset Management triples website traffic and simplifies bilingual content management with Kentico

Lester Asset Management - Customer Case Study

Lester Asset Management is a boutique investment firm serving high-net-worth clients who invest in Canadian equities. Referred to r42, they needed a fast redesign because their existing site was poorly designed, invisible to search engines, difficult to update, lacked a secure client area for statements, and had to support bilingual publishing with non-technical staff.

r42 rebuilt the site on Kentico (launched Dec 2010, later upgraded), creating a clear IA, brand-driven design that conveyed trust and personalization, and a fool‑proof CMS setup (multilingual, news, templates, media libraries, forms, SEO). The relaunch improved branding and usability, doubled then ultimately tripled unique monthly visits, enabled seamless bilingual publishing, and streamlined time‑sensitive monthly/quarterly report handling (with an archive that now drives ~10% of pageviews).

Lester Asset Management