Case Study: LeShuttle achieves a 62% performance increase with Kentico

LeShuttle - Customer Case Study

LeShuttle, the vehicle shuttle service connecting the UK and mainland Europe, needed a more user-friendly CMS to improve customer experience, streamline content updates, and support its rebrand from Eurotunnel while protecting organic visibility. Working with Kentico, the company also wanted better site performance, faster updates, and more flexible page building for its team.

Kentico was implemented by Crafted as a modular, easy-to-manage platform with reusable widgets, custom modules, and integrations for Salesforce, the booking engine, and the mobile app. The new site launched in May 2024 and delivered a 62% performance increase, improving the score from 58 to 94, while cutting LCP from 2.9s to 1.3s and reducing page carbon output by 82.5%; it also drove a 37% increase in average CTR.

LeShuttle

Aprille Nuttall

Group Project Manager